Controversy can play a major role in enhancing the popularity of Bollywood movies by creating widespread publicity and drawing public attention. Here’s how they contribute to building buzz around a film:
Heightened Media Coverage
Controversy draw significant media attention through debates, articles, and social media discussions, essentially providing free promotion. News outlets and entertainment platforms often highlight the issue, keeping the film in the public eye.
Audience Curiosity
Sensitive issues, bold themes, or the involvement of prominent personalities can pique curiosity. People often watch the movie to understand the cause of the uproar.
Polarization and Word-of-Mouth
Contentious subjects tend to divide opinions, fueling debates among audiences. Such polarization can drive conversations, with supporters of the movie encouraging others to watch it as a show of solidarity.
Increased Pre-Release Hype
Controversies surrounding protests, bans, or legal challenges before a movie’s release can boost anticipation. The adage “any publicity is good publicity” holds true in such cases.
Viral Marketing
In the digital era, controversial topics often go viral. Memes, tweets, and video reels can amplify a movie’s visibility significantly.
Public Sympathy for Filmmakers
When a filmmaker or actor faces perceived unfair treatment, audiences may rally behind them, increasing support for the movie.
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Bollywood Examples
Padmaavat (2018): Protests and debates over historical inaccuracies heightened interest, turning it into a box-office hit.
PK (2014): Accusations of religious insensitivity triggered discussions that drew audiences to its satirical themes.
The Kashmir Files (2022): Its divisive subject matter fueled widespread debate, expanding its reach and financial success.
Pathaan (2023): The controversy surrounding the Bollywood movie Pathaan (2023), starring Shah Rukh Khan and Deepika Padukone, primarily revolved around the song “Besharam Rang” and some political and cultural concerns.

While controversies can boost a film’s visibility and box office earnings, they also carry potential downsides, such as delays, bans, or alienating certain viewers. Filmmakers often tread a fine line to navigate these challenges effectively.